Cisco has unveiled the second phase of its 'Welcome to the Human Network' brand campaign called 'The Human Network Effect' in India. The corporate brand campaign targeted at customers, partners and employees, and a wider audience, through a 360˚ media buying strategy focuses on multi-platform media such as Television, Out-of-Home and Digital media. Supported with a week of interactive events, marketing activities and product launches to introduce the next phase of the Human Network story, this campaign from Cisco coincides with the global launch.

Nupur Sharma, head – Brand Strategy and Advertising, Cisco India & SAARC, said, "The Internet is evolving into a network of people, changing how we consume media, communicate, collaborate and innovate. With The Human Network campaign, Cisco is redefining its branding efforts in India to highlight how technology is changing the way we work, live, play and learn. Ultimately, our target audiences care about the effects of technology, and that’s what Cisco will highlight in this next phase of the Human Network campaign."

To demonstrate the real business and social benefits of people coming together using technology and illustrate the impact of leveraging the full power of the Network, the campaign focuses on seven Network Effects - the New Collaboration Effect, the Break Down Barriers Effect, the Save More Travel Less Effect, the Power When You Need It Effect, the Launch Products Faster Effect, the Save the Planet Effect and the Knowledge is Power Effect.

The campaign emphasises a strong digital focus with Web 2.0 tools such as Blogs, RSS Feeds, Webisodes, Podcasts, Click 2 Chat and Video on Demand integrated on a new environment created on the Cisco website that mirrors the Human Network Effect. This section lets visitors interact and share information and ideas with one another, business partners and Cisco employees. Cisco is also launching a 'Share Your Story' digital contest to invite people to share experiences that demonstrate the new and positive effects of technology in our lives.