Secure Computing Corporation, the enterprise gateway security provider today announced the launch of its new set of product brands meant to improve overall awareness of Secure Computing Corporation and the integrated solutions it offers, while introducing fresh new ideas into the corporate and product-line brands.

The company recently accelerated its growth through a series of acquisitions, it has, through these same acquisitions, inherited a number of disparate product naming conventions. It is renaming its product lines to present a clear, concise set of integrated solutions that all work to highlight the "Secure" brandAll Secure products now fall under a common nomenclature that emphasizes the integration done across all products and the fact that they are part of the "Secure" product family.

The main product lines have been renamed and include IronMail now as "Secure Mail"; Webwasher as "Secure Web". In addition, Sidewinder is now "Secure Firewall", SafeWord is now "Secure SafeWord" and SnapGear is now "Secure SnapGear"

"We started as a channel partner selling IronMail and soon identified a growth opportunity. By taking on new Secure products such as Webwasher and Sidewinder, we now have a wide range of security solutions for our customers, greatly expanding our business. As part of our sales process Aurora was involved in a significant amount of product education, overcoming the confusion from all these differently named products," said Phillip de Souza, CEO, Aurora Enterprises.

This new strategy reinforces the technical integration of Secure products with a unified brand and a clearly articulated marketing message." To efficiently execute this, the company will implement an immediate roll-out of new product names while also connecting them with the previous names on the corporate Website and in product documentation.

"Secure Computing has recently executed a series of strategic acquisitions, through which it inherited a number of disparate product names that may be confusing to customers," said Charles Kolodgy, research director, Secure Content and Threat Management Products at IDC. These new names as they are strategically implemented--will help customers to better understand the objectives and benefits of each of the company's product lines, and at the same time underscore and help to build the Secure Computing brand.”