Synage, a privately owned software manufacturing company in Mumbai that came into existence in 2005 could soon be venturing into channels. The company very recently launched 'DeskAway', a software as a service initiative that provides users a central location on the web to create, manage and track company projects.

“Channels is fastest mode today to get your product across to end users and we do intend to start with the channel mode for our product distribution,” Sahil Parikh, Chief Executive Officer, Synage said. The company will initially look for online channel partners. “We will have partners online to suit our products. But the challenge is to find the right kind of partners which would ideally take us a few months to start with channels,” added Parikh.

After successfully working with online distributors, Synage will look at having offline channel partners. This would help the company get the products out to its target of SMB market. From our side, its all best wishes for Synage.