KartRocket: Helping small time e-tailers take off
| by Priyanka Tilve
The Indian e-commerce space has really taken off and there are several Small & Medium Enterprises (SMEs) who are jostling for space alongside the established brands. However, setting up your e-shop isn’t as easy as it looks and there are several things to take care of. Sensing an opportunity here, Saahil Goel, along with Gautam Kapoor and Vishesh Khurana, co-founded KartRocket, which helps you build e-commerce stores in few easy steps.
During their conversations with brands and retailers, they realised that there was a growing demand for a wholesome solution. The existing models they discovered lacked transparency and each component of the ecosystem was being sold separately. Additionally, they focused on offering customised solutions, which was effort intensive and time consuming. With KartRocket, their idea was to provide users with a one-stop-shop for all the tools required to build their platform. All that the customer is required to do is select a plan, choose a storefront from the built-in design templates, upload the product details and they are good to go. With KartRocket, they get a complete package, as it offers built-in integration with leading courier companies like FedEx, Blue Dart, DHL amongst others, and even payment gateways that also include cash on delivery.
Recently, it has also started offering integration with marketplaces like Amazon.in, eBay.in, Junglee, Shopzilla, Google Products and Bing Products. Furthermore, the storefront built using KartRocket is mobile ready, which will give the merchants an edge over others. It also provides selling assistance including social media marketing, coupons and other such initiatives. In short, by taking care of the back-end, they have simplified the process of setting up an e-commerce store. One can choose from plans offered by KartRocket that range from Rs 500 to Rs 7,000 per month. These vary in terms of number of products, number of apps, SMS support, marketplace integration etc.
With KartRocket, you can set-up your e-shop in few easy steps
But KartRocket isn’t the only player in this segment. Earlier this year, Shopify, a similar service that was launched in US way back in 2006, made its foray into the Indian market. Other than that, several Indian startups like PowerStores, BuildaBazaar and Zepo offer similar services. However, Saahil points out, “KartRocket is a solution-based offering where mobile and web ready templates, a free payment gateway, COD and shipping services using 10 leading courier companies are built in from the start. Also, our feature range is much broader and also much cheaper when compared with say Shopify. Shopify also follows a do-it-yourself model, which is not very popular in India. We on the other hand offer a consultative process where we have built an ecosystem of freelancers and agencies who can complete many of the custom requirements that merchants have.”
KartRocket started out in 2012; they have bootstrapped so far and have received funding from 5ideas, 500 startups and angel Jatin Aneja. Initially, they spent time studying the requirements and accordingly molding their platform. They launched public beta in 2013 and so far they have clocked around 750 trial customers and have around 120 paid customers. Some of their clients include Da Milano Italia, GlobaliteSport, Karol Bagh Saree House, Gyaans, Valyoo Technologies (LensKart), Latin Quarters and fashion designer Gaurav Gupta.
Along with the founders, currently KartRocket is a team of 25 people. In the pipeline is a micro-services marketplace, Taskr.in. It aims to be a platform where KartRocket’s customers can opt for additional services such as SEO, SEM, SMO, Graphic Design, Packaging, Photoshoots etc. These services would be provided by freelancers directly to the SME.
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