Google Glass sounds amazing, but questions outweigh the cool factor
| by Nikhil Subramaniam
Google Glass is touted as the future, the logical extension of Google's ultra-connected vision, but there are more than a few concerns about its practicality and whether the world at large is ready for the plunge.

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The future envisaged in the greatest sci-fi movies of our times hasn’t exactly panned out. We don’t have expressways hanging in the air, nor cars that can hover, hit supersonic speeds with alacrity or ride on ceilings. If anything, the present is very bland in comparison shown to us by countless sci-fi epics of the ’70s and ’80s (yes, I go back a long way). But just like in the movies, we do have hyper-connected humans constantly talking to each other through smartphones, social networks and even talking to those living from beyond the grave.
Given this, what place will Google Glass hold in our lives? Will it be the new Mark Of The Douche, taking the title away from Bluetooth headsets? Will it be the beginning of a weird future, where heads-up displays are commonplace and not stared at as something bizarre? Or will it be a huge failure, despite Google’s backing? Initially, Glass will be available in five colours
Google already pervades some of the most vital aspects of our lives – from search of knowledge to communication to entertainment. But clearly, the company feels it's still come up short when pushing technology to humans. There’s a very telling quote from Glass Product Director Steve Lee that goes: “We all know that people love to be connected. Families message each other all the time, sports fanatics are checking live scores for their favourite (sic) teams. If you’re a frequent traveler (sic) you have to stay up to date on flight status or if your gate changes. Technology allows us to connect in that way. A big problem right now are the distractions that technology causes. If you’re a parent — let’s say your child’s performance, watching them do a soccer game or a musical. Often friends will be holding a camera to capture that moment. Guess what? It’s gone. You just missed that amazing game.” A Glass photo sample released by Google
The GPS chip in the Glass will help you navigate without taking your eyes off the road
The Glass fits atop sunglasses as well
Google Glass is certainly an exciting prospect, but questions about its practicality remain. The world has only now been accustomed to using smartphones without apprehension. With this in mind, the timing of the imminent launch seems rather suspect. Is the world at large ready for Glass? Will it breed a new line of devices worn around the various parts of the body, perhaps like the iWatch or the rumoured Samsung smartwatch? Until such a time that Glass becomes affordable and everyday, rather than expensive and niche, Google has to find a middle ground, one where our expensive, high-spec'ed smartphones are not made totally redundant. At the moment, Glass sounds like a fancy accessory that works best when combined with your smartphone. Someone who already has a top-of-the-line Android phone or an iPhone would not be very willing to shell out more bucks for Glass. Google is betting they will, but it may be too early to place a wager. |
Tags: Google Glass , Google Glass wearable , Google Glass device , Google Glasses , Google Glass search , Google Glass video , Glass features , Glass camera , Glass bone conduction speakers , Glass privacy concerns , Glass launch , Google Glass Explorer Edition , Glass price , Glass launch 2013
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