Dell's new promotional activities for Storage Forum India (3-4 May)

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Many organisations are leveraging Social Media to create outreach to the general public for niche events these days. There usually has been a disconnect with the masses at large for such events especially if the events focus on cloud computing and storage servers- Storage Forum India.


Dell has come out with a new campaign Dell Storage Buzz where it is offering to give away its recently released Ultrabook XPS 13 and Smartphones in a contest which users can easily create an account and share its content on various social media handles.

Besides from using social media in regulars promotion which is being seen as a tidal wave of sorts, many companies are using traditional measure to promote such 'non-mainstream' events.

Do you think this is an interesting way of approaching event marketing?

More importantly, would YOU as a regular user would participate?

EDIT: Being held on 18th and 24th of may (mumbai and Delhi respectively). Alternatively you can register for the live stream: http://www.dellstoragebuzz.com/storage/registration.php



Feedback appreciated