Updated 24 May, 2012, 6:31 pm IST

Promote Your Business with Twitter

12 Jun, 2009, 3:42 pm IST | by Nikhil Singh

The seemingly useless social-networking platform, can do wonders for your business! Here's how...

As you can see, Twitter can be a powerful tool to promote small, large or businesses of any size, in any way you choose to. The best part of it all is that it's easy to pick up, and should you master it, it can change they way people see your organization or you as an individual. Should you choose the straightforward approach of microblogging, here are a few 'dos' and 'donts' you can follow to ensure people don't get the wrong impression about your company:

Dos:
- Always add a human touch by replying to others, giving your opinion, and asking for and responding to opinions. This ensures that you don't seem like a lifeless 'bot', but a real person instead.

- Reply to as many posts as you possibly can. It's a bad thing to ignore those that follow you, since you come off as callous or arrogant. No one likes being ignored.

- Keep your tweets clean, both visually and verbally. Don't swear. Learn how to use URL shortening sites such as Qik.li or TinyURL .

Blu: Twitter Client

- Let your employees Tweet. This is especially true in a creative line, since everyone has their opinion and people appreciate the fact that there are so many minds working behind what may otherwise seem like a lifeless machine. Revealing your human side, as I said earlier, can make all the difference.

- Commenting, retweeting and giving your opinion on other's Tweets helps people know that you're listening. Do it!

- Use a Twitter client such as TweetDeck or Blu (there are a ton more! Just search through Google). Having a program running on your PC ensures that everytime you wanna tweet, all you have to do is move to the program and start tweeting. Also, these programs give you updates regularly, so you can keep track of your faithful community.

TweetDeck: Twitter Client

Donts:
- Don't boast too much about yourself, it just pisses people off. I don't mean that you shouldn't do so at all, but balance it out by talking about all your muck-ups and also learn how to appreciate others, rather than just yourself. You don't want people to think your company's arrogant now, do you?

- Don't post completely irrelevant and useless information. Make sure you have something useful to say, or maybe useful links/images to pass over that may help people out.

- Don't let your company's Twitter be inactive for too long. Instead, have multiple tweeters so that the flow of updates stay constant, and don't come in spam-like bursts.

To sum up, if you're running any sort of business, chances are Twitter can be a big boon to it. It costs you nothing, and pays off big time, so why wait? Start tweeting already!

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Tags: How To , Guide , Twitter , Social Networking , Tweet , Blu , inactive , link , TweetDeck , business , promote

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