Car developer Ferrari seems to have realized the potential of video games and has decided to make a jump into the virtual world of video games as a result of which they've signed a licensing deal with 10tacle Studios (GTR 1 & 2). This deal will allow 10tacle Studios to produce games using the Ferrari brand name in a series of video games that will be developed by both parties.
"The expansion of our racing portfolio is an important part of our strategy for growth. Ferrari is synonymous with automotive excellence in both sports and racing cars. A license to use the Ferrari brand name and cars is the best a computer games developer in this field can acquire. We will do our very best to recreate the passionate experience of driving a Ferrari as realistically as possible," explained Michele Pes, chairman, 10tacle Studios.
Ferrari is equally thrilled to work with this German studio who by the way are in charge of the upcoming action game Elveon, and this is what Katia Bassi, head of licencing of Ferrari had to say, "10tacle Studios have proven repeatedly that they are capable of developing racing games on a level appropriate to Ferrari's leading position in the field. We look forward to working together".
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URBANEYE