Acer has announced the launch of two new eMachines notebooks – the D525 on the celeron platform and the D725 on the Pentium dual core platform.

eMachines is a stand-alone brand that is sold through retailers, e-tailers and channel partners in the U.S (Home market) and was previously available in selected markets like Canada, Japan, Mexico and the United Kingdom. As part of Acer's multibrand strategy, brand eMachines is now being launched globally with the India launch a part of this global strategy.

Acer also announced an exclusive distribution tie up with Supertron electronics for eMachines across the country in its launch phase.

"The eMachines brand of notebooks being launched today are the right tools for work and entertainment, promising optimized performance that simplifies daily computing. It comes equipped with a simple but neat design. The unique interlink pattern that adorns the top cover also serves the practical function of being smudge-proof, a bane with most Notebooks that have a shiny top cover which is prone to scratches and impressions/smudges left behind by handling. The notebooks are LED backlit making them power efficient and they come at most competitive price points that will definitely attract the consumer looking for a good notebook at a great bargain from a reputed global brand", said to S. Rajendran, Chief Marketing Officer, Acer India.

eMachines products are designed for users with a pragmatic approach that want their computer to be efficient and affordable Integrating a 16:9 HD, high-brightness LCD display and a comfortably wide keyboard, the new D, E and G series notebooks offer improved visuals and usability, while the embedded webcam and built-in wireless connection ensure effective connectivity that makes real-time Internet communication trouble-less.

Features of the eMachine D535 launched are -

- Intel Celeron mobile processor
- Dual-channel DDR2 SDRAM support
- 14" HD 1366 x 768 pixel resolution
- 160 GB HDD
- 5-in-1 card reader
- 8X DVD-Super Multi double-layer drive
- Integrated webcam1, 0.3-megapixel resolution

Price – Rs. 24,999+ tax

Features of the eMachine D725 launched are -

- Intel Pentium mobile processor T4200
- Dual-channel DDR2 SDRAM support
- 14" HD 1366 x 768 pixel resolution
- 160GB hard disk drive
- 8X DVD-Super Multi double-layer drive
- Integrated low-light-enhanced video webcam
- Touchpad pointing device
- Easy-launch keys

Price – Rs. 27,999+ tax

The emachines are pre-loaded with Microsoft Works 8.5, Windows Vista with Service Pack 1 and eMachines Comprehensive Security Bundle that includes a 60-day trial of Norton 360 All-in-One Security (Anti-Virus, Anti-Spam, Anti-Spyware and Firewall).

The eMachines line of notebooks comes with a standard one-year limited warranty and would be supported by over 150 Acer notebook service centers across 100 plus cities and towns.