Nimbuzz, one of the more comprehensive mobile instant messaging, (geo) presence and VoIP providers and Ibibo the social networking site have agreed to a major distribution deal with Spice Mobiles. The new Spice Mobile handsets will have the Nimbuzz application pre-installed for users to chat, message and send files on the go; and Spice Mobiles becomes a major distribution partner to join Nimbuzz’s global Manufacturer Affiliate Program.
From December most of the new Java and Windows Mobile handsets will be rolled out to the Indian market via Spice Mobiles’ approximately 25,000 retail outlets with the full Nimbuzz communication portfolio as well as that of Ibibio installed. The addition of Nimbuzz will be announced to Spice Mobile customers by a multi-territory marketing campaign including Nimbuzz logos, links and service description on the Spice Mobiles website, POS promotions, and links to Nimbuzz on its WAP Portal.
Ibibo on Spice Mobiles will empowers users to remain connected by creating their profiles, search for friends and people based on age, sex & location and for sending and receiving scraps. Ibibo is exclusively available to Spice Mobiles’ users over the wap portal wap.spicegang.in.
Nimbuzz CEO Evert-Jaap Lugt commented: “We are growing at a record pace, adding around 20,000 new users per day. Our community appeals to handset manufacturers as they benefit from global and local IM and Social Network community integration. This deal ensures significant market penetration for Nimbuzz across the APAC territories and we will be working closely with Spice Mobiles to encourage future shipment of new handsets.”
Spice Mobiles CEO, Kunal Ahooja, said: “With soaring mobile usage and penetration, the Indian VAS market is witnessing remarkable growth. As the mobile handset is increasingly becoming the device of choice when it comes to accessing multitude of applications and VAS, our innovations and offerings, bundled with our phones, support our mission to provide consumers with a more engaging and fulfilling experience.”
The Spice Mobiles deal is a global contract. In addition to India, pre-installed Spice Mobiles devices will be sold in other APAC territories. Customers will be able to communicate with the growing community of Nimbuzz subscribers in over 200 countries, using Nimbuzz for features such as social networking, instant messaging, location and file sharing.
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URBANEYE