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Return Your Junk Phone, Get a Tree Planted
By: IANS   |   Jun 06, 2009

Every time you return a junk mobile phone to a Nokia dealer, the firm will thank you by planting a tree, apart from recycling that phone in an eco-friendly manner.

Announcing the initiative on World Environment Day, Ambrish Bakaya, director of corporate affairs in Nokia India, said the firm had already tied up with two NGOs in Tamil Nadu and Karnataka to plant 22,000 trees. The programme would soon be extended to the top 15 cities of the country, he added.

"We already have 1,300 bins at our main dealers' shops around the country where people can throw in their junk phones," Bakaya said.

The mobile phone manufacturer with the largest market share in India has been getting a good response. "Now we have tied up with an NGO called Ahimsa in Kancheepuram district of Tamil Nadu to plant 12,000 trees, and with Bangalore's Rotary Midtown to plant 10,000 trees in educational institutions around that city."

Nokia has also been working to strengthen the laws on recycling of e-waste, which threatens to become a major problem in India.

Saying that the firm was working with the Manufacturers Association for Information Technology, the Ministry of Environment and Forests and the Department of Telecommunications to put together stronger guidelines on the subject, Bakaya added: "We welcome any step which helps strengthen e-waste management and creates awareness about the need to recycle e-waste in an eco-friendly manner".
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an excellent initiative , but do take care that trees r alive by next year
anant bodas @ Jun 08, 2009
A very good thought but i just hoped Nokia being the worlds largest cell phone maker had and imagine this " Planted trees for selling phones".....given a thought this would have made a huge huge difference.....anyways better late than never..
Jimmy @ Jun 07, 2009
If mobile phones are not disposed properly they can have disastrous effects on environment. Especially cadmium present in cell phone accessories may cause cancer and is very harmful.

So it is mandatory to recycle them.

And even using cellphones regularly is harmful to us. Of course cellphones are important part of life these days, yet, we should try and keep cellphones away from us as much as possible.
bhargav sai @ Jun 07, 2009
wow!!I must say this is a pretty good initiative...Hats off to you nokia..
Ronnie @ Jun 07, 2009
That's really an amazing step by Nokia. I appreciate it. Its a request to each one of you reading this article that plz plz plant a tree in your vicinity and appreciate these Green methods to help Nokia towards making our earth GREENER.
Pratyush @ Jun 06, 2009
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