Indian media publishing house, Jagran Prakashan and Yahoo! India have tied up to launch a new co-branded Hindi news and current affairs web portal. The new website will be available in the second half of 2007 and will integrate Jagran content with Yahoo! India's online presence.
The partnership aims to create a richer online Hindi user experience, with Jagran's original content across news, current affairs, sports, entertainment and other features, along with with Yahoo!'s products and services.
According to the agreement, Jagran and Yahoo! India will share graphical and keyword advertising revenue generated by the property with Yahoo! India managing the advertising sales and serving for the new co-branded property. Both companies will also partner in distributing Yahoo! India's search and small and medium business offerings.
George Zacharias, Managing Director, Yahoo! India said, "The Yahoo! India - Jagran partnership will reshape the online Hindi news and current affairs landscape, in terms of compelling customer experience, user engagement and monetization."
Sanjay Gupta, CEO, Jagran Prakashan Ltd said,"In this partnership we looked at leveraging each others core areas of strength to create a powerful online property. We bring in content while Yahoo brings in technology and their understanding of Internet audiences to provide an unparalleled internet experience in the Hindi space. We looked for a partner that stood for leadership and credibility in the online media space not just in India but worldwide and which understood the pulse of internet audiences and had a customer-centric focus as central to their business approach. Yahoo! India definitely represents all these and more."
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