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Home » Reviews » Mobile Phones Mobile » Motorola Aura Mobile Phone
Motorola Aura Mobile Phone
By: Shayne Rana   |   Apr 20, 2009
  • 2.5
Great design
Screen looks brilliant
Crystal Talk works very well
No GPS
No Wi-Fi
No FM radio
Audio player volume is too low
Camera image quality is very average
Round display features a lot of boxed screens for apps

While it pains me to see, what could be a totally frivolous use of money on a device like a mobile phone in times of recession, I can’t help but feel a little completely and utterly envious of anyone who happens to own a handset as gorgeous as the Motorola Aura. If I had the kind of money to actually buy this handset I’d buy the Tata Nano instead, then again if I did have the money for it I’d probably own a fleet of Nanos. However, the Aura, is designed for those looking for a handset that caters to their tastes and not just features. Exclusivity and teh fact that it's a work of art aside, the big question is the Aura really worth its Rs. 1,11,492 price tag? That’s what I’m here to tell you.

Form Factor
The Aura is the first and only handset to have a full 1.5-inch circular display that employs 16 million colors, 480 pixels in diameter and a 300 dpi resolution. This stunning display is safely nestling behind scratch-resistant 62-carat sapphire crystal. The curve of the glass makes the display even more visually appealing. Encased in Stainless steel with chemically etched textures, the Aura is a sophisticated handset that shows off class and although this may seem a bit off, a bit of distinction as well. The swivel outer panel is swung around by 130 precision ball bearings and Motorola guarantees the same grace at opening, even after 100,000 times of opening and closing it. While this may hold true, I did notice that the bottom of the keypad (lower level) seemed to loose a little color as it got scratched by the upper potion each time I opened the handset.

The scratched bottom of the keypad (circled).

The keypad is large and easy to use but sometimes the weight of the handset (141g) dopes make it a bit of an issue typing. The round navigation pad is only four way but all the relevant keys for activation and ‘returning’ to previous menus are close at hand. There are no other keys on the handset save the volume keys on the side that can also be used for zooming in with the camera. The other two viable buttons are merely for popping open the rear panel.
The Aura is just a fancy phone that’s designed with a very unique blend of materials, a sophisticated look and feel and a brilliant display but underneath it's a pretty standard Motorola handset with very, very standard features.



At the rear of the handset a transparent casing reveals three tungsten-carbide coated gears that assist in the handset’s panel rotation. The 2 megapixel camera’s lens is also plainly visible. You can see the gears in action while rotating the panel. A micro USB all-in-one port is located at the top of the handset. 


Features and Performance
I imagined the Aura basking in the glory of that blinding price tag to have features that would rival any phone anyone could come up with. However, at the crux of it, the Aura is just a fancy phone that’s designed with a very unique blend of materials, as mentioned, a sophisticated look and feel and one of THE most brilliant displays I’ve ever seen. Underneath that stainless steel exterior is a pretty standard Motorola handset with very, very standard features.

Interface
Although the UI has been designed to suite the round display it’s horribly sluggish most of the time. Multitasking is a b*t*h. With the audio player on in the back ground typing a simple message became a cumbersome task. Even with Motorola’s auto-complete feature, which is quite remarkable as is, I had already hit keys worth three full words before I had to stop and wait for the phone to catch up. Without anything running in the background, I was able to stay at least one and half word ahead of the handset.

The interface is simple though and not all that jazzy. The main menu system has simple icons and the sub menus are just the names of features that scroll up or down. The desktop uses specifically designed wall papers or simply expands an image from the photo gallery to suite the round display by cutting out the edges and centering on the middle of the picture. It manages to do this quite well, just make sure that the picture has enough space around the subject you wish the focus to be on.

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all good things
Globals @ Oct 03, 2009
@ Common Sense
frankly speaking i love this mobile and its out of my AUKAAD!!!
i dont care abt the features, u are right from ur POV, but you really dont consider build quality when buying the phone??

obviously 1 lac is too much, but its INDIA after all!!
however, overseas its available for 70k INR!!!!
70K is still respectable price!!!

there will be a crowd for this, and they will buy it, not all of us are winmo ,wifi, gps users??? are we????

there are dumb heads probably not even knowing what winmo is and are still spending 8000$ on the vertu!!!!

@shayne
sorry for the spelling mistake!
and I RESPECT YOUR OPINION
but the rating is too poor!!
read your verdict and think twice!!!
and since u know its a sex symbol ur rating means it fails as it!!!
Chintan @ May 02, 2009
Ohh.. Cat fight....
Shreyas @ Apr 22, 2009
i pity da fool who buys this phone..i really doo..
u mayb rich..i giv u dat..
but a fool none da less..;-)
an all u 'premium' bitches..going gaga about it..
wake up itz moto damm it..
go check out vertu..atleat they put on da real good stuff !!!
icebow @ Apr 22, 2009
I think Chintan works for moto PR. Or is their sex slave LOL.
arjun @ Apr 22, 2009
Chintan,
While I appreciate you're "brilliant" and "Knowledgeable" feedback, please spell my name right, it's at the top of the page if you need a reference.
And it's my job to make sure that anyone interested in purchasing any device I talk about, knows exactly what each device has to offer. If you've read correctly, I do appreciate the beauty of the device, but I can't justify its worth over a Lakh. Even the rich need to know if they're getting their money's worth, whether they can afford it or not.
It's my OPINION. And of course I have no choice but to respect yours as well.
But keep the feedback coming irrespective.
Shayne @ Apr 22, 2009
Chintan, are you buying this? No? AUKAAD!!!
Common Sense @ Apr 22, 2009
Common Sense, u make me laugh!!!

hahahahahaha

I dont want to fight with u and DETERIORATE my COMMON SENSE!!

just google and see what is AURA made of and why it is expensive!! USE UR COMMON SENSE b*t*h
ITS NOT MADE OF CHEAP PLASTIC !!!!!
your are emphasizing much on features rather than appreciating the BUILD QUALITY AND the MATERIALS USED etc...

BAKWAS REVIEW SHYANE!!!
PATHETIC!
Chintan @ Apr 22, 2009
HA HA HA HA SUCKERS!!!!!
Andy @ Apr 22, 2009
Oh and xotic... on what basis do they claim that the phone is premium?
Is there a designer label attached? No
Would it be an antique few years down the line and sell for a higher premium? No
Would the phone give you an advantage in any way over a 20k model? No

So yeah.. you're being suckered!
Common Sense @ Apr 21, 2009
@Chintan it's suckers like you who will buy cow dung at a premium price if it is packaged well and has an apple logo on it. When you buy an expensive car, you're getting the luxory you pay for - better engine, better comfort, better overall design and features.

Here you're getting nothing for the premium price tag attached to the phone. So yeah Chintan, you've been suckered!
Common Sense @ Apr 21, 2009
Hey, you've got it all wrong shayne,
This phone is not meant for people who click, it is for people who get clicked... so bad camera, not so loud music and all does not matter. You may have to review and say how good is the bling factor
ravi @ Apr 21, 2009
i agree w xotiq, techies would NEVER EVER understand the word 'PREMIUM'
its a beautiful mobile phone, what do you think, if u had this phone and tried to impress some gals, what wud they say !
hey shayne does this thing got a gps a wifi???
and yeah what OS it running ?? is it symbian, linux, andriod ?? :P
can i hack it ? jailbreak it?

Cut the Crap out Shayne i can give the phone a 4 star and rate it as a must buy!!!

Bakwas review!!
Chintan @ Apr 21, 2009
A beautiful mobile phone , I like its style very much!
here I also have a good place:
tradestead
there are many kinds of beautiful and powerful consumer electronics that I like it very much!
abby @ Apr 21, 2009
seems like shayne has morphed into sharif.!!
I have been reading reviews on tech2, and am shocked by the incompetent reviewers and pathetic self centred approach.
Anyway this shayne rana changing to sharif.........is it national integration at its best....or nepali infiltration???
kiran sudheer @ Apr 21, 2009
Wow xotiq. Cribby much. Read the reviews more carefully. Seems like you're just a rival out to screw someone over. Hence no name drop.
Premium or no premium, everyone has a right to know if a product is worth a certain price or not. Even if I'm rich, shouldn't i know what I'm paying for and if it does provide me with at least 50% of what I'm paying for?
Chill out. Write your own reviews, blog or something willya.
Sharif @ Apr 20, 2009
i wud rather go 4 a nano ;)
rohit @ Apr 20, 2009
Shayne, do you understand the concept of 'premium'..? You can buy a 3BHK flat for maybe 5Lakhs in your village...but would not be able to buy one for less than 50lakhs in most parts of mumbai.
Please dont compare apples to oranges....its all about lifestyle., if you have it flaunt it....else, dont cringe.

There is a market for every product, however crazy the pricing looks.
xotiq @ Apr 20, 2009
nice phone, good looking
sushil @ Apr 20, 2009
Sorry about the table guys.
Shayne @ Apr 20, 2009
its available for 1300$ outside india, if u consider 50 Rp per $ then it cost only 65K + some delivery charges. why buy from india?
also when it was launched it was available for 2000$ but you can easily get it for 1300$
Chintan @ Apr 20, 2009
Rs. 1,11,492 was the price this website published in Feb09
dileep @ Apr 20, 2009
Where in Earth does the RS. 2930 Aura priced at.
Please review the specs before copying from somewhere else..:)
Da Bachelor @ Apr 20, 2009
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