Idea Offers Mobile Email Service - Easy Mail
20 Dec, 2006, 2:19 pm IST |
Sharon Khare
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Critical Path, provider of messaging software and services, has announced that Idea Cellular has launched Easy Mail — a new mass-market mobile email service, powered by Critical Path's Memova Mobile technology. The new push email service is simple to use and works on any GPRS-enabled handset. Memova Mobile pushes messages from existing email accounts to everyday mobile phones. As a result, smart phones and/or specialized client software are not required to use Idea's Easy Mail service, making it particularly attractive to consumers and small business users with standard mobile phones. Designed for the mass market, the service offers personalization features that enable users to control which messages they receive. Additionally, users can send and receive emails with multimedia content, including pictures, video and audio. Pradeep Shrivastava, chief marketing officer, Idea Cellular said, "Easy Mail is an exciting product for those of us who wish to remain accessible on the move. The product does indeed redefine email access and provides an easy-to-use interface for every Idea GPRS user. I am certain that Easy Mail will prove beneficial, especially to our small and medium enterprise customers." |
Tags: Idea , Memova , Critical Path , GPRS
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