Microsoft Launches Music Initiative, Ignition
05 Jun, 2007, 1:00 pm IST | by
Priyanka Pradhan
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Microsoft has launched Ignition, a program to give recording artists a channel to reach their audience. Microsoft has packaged promotional opportunities across Zune, Xbox and MSN to help artists reach consumers in all three audiences while browsing music online, playing games or catching up on news. According to Microsoft, 'Ignition' aims to maximize exposure for artists with interesting content for over a month, through prominent placement on Zune Marketplace, Zune.net, MSN entertainment properties and the Xbox LIVE Marketplace. For consumers, Ignition hopes to provide a steady stream of new music through online access to exclusive content, free song and video downloads, streaming video, editorial features, and artist playlists. The Ignition program launches with the U.K. band Maximo Park (Warp Records/Caroline Distribution). Throughout the month of June, Ignition will introduce new U.S. fans to this U.K. band through free and exclusive music downloads and features on Zune Marketplace and Zune.net, video downloads on Xbox LIVE Marketplace, and promotional video and music streams on MSN Video and MSN Music. Christina Calio, director of Music Marketing for Zune said, "The Ignition program is designed to help artists connect with a substantial consumer audience Christina Calio, director of Music Marketing for Zune. Consumers are looking for ways to find new music, and Ignition helps connect artists with potential new fans by giving them multiple opportunities to listen to, watch or read about the artist across Microsoft's online platforms." |
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