MS Researchers Unravel Fake Webpage Scam
26 Mar, 2007, 4:47 pm IST |
Priyanka Pradhan
| 
|
Researchers at Microsoft have uncovered millions of junk pages on the internet, created to attract search engine users to advertisement, by a small group of underground operators. Microsoft researchers say that these small groups operate with the approval of some major advertisers, web page hosts, and advertising syndicators. The workings of the group involve a complex scheme, according to which they create false doorway pages, and co-ordinate with operators of web-based computers, who profit by redirecting traffic passed from search engines in one direction and then send advertisements acquired from syndicators in the opposite direction. This system, of using questionable or illegal techniques to improve the ranking of a web site in query results is known as search-engine spamming. The practice has proved to be a problem for the major search companies, like Microsoft which struggle to prevent both spammers and companies specializing in improving legitimate clients' web traffic, a field known as search-engine optimization, from undermining their page-ranking systems. Researchers have found that for some keywords like more than 30 percent of the results from major search engines were fake pages, created by spammers. Also, the researchers noted that such pages were far more prevalent in rival Google's blogspot.com service than in other hosting domains. |
Tags: Microsoft , spammers , Microsoft research , Microsoft Windows Live Search , search engine , Google , blog , internet
Mixx
Facebook
Twitter
Digg
delicious
reddit
MySpace
StumbleUpon
LinkedIn
Microsoft's OneNote app now available on Android
It’s now on your PC, phone, and on the web; with this new application, Microsoft OneNote comes to Android.
Complainant argues - Google modifies content, is not merely a host
Microsoft slams Google's new privacy policy
No new Xbox announcement in 2012
Windows 8 on ARM devices is a go!
Asus to unveil 'Kinect enabled' notebooks soon
Top 10 must-have features on smartphones
Leaked Images, Availability, Pricing,
Specs, Pre-order
5 free operating systems that aren't Linux
The war of operating systems started decades ago, and the first mainstream
It's a great time to be a family
Microsoft has unveiled its first ever global, multi-product advertising...
By Advertorial
In a sea of operating systems with Windows 7, the upcoming Windows 8 and...
First image of an ICS running Motorola smartphone leaks
Kesavan Madhavan
Tue Feb 14, 17:56:27
Samsung officially unveils Galaxy Tab 2 running on Android 4.0
Arjun Kumar Unplugged
Tue Feb 14, 17:46:18
Google doodles for Valentine's Day
Guy Single
Tue Feb 14, 17:46:10
More from Windows
More from this Author
_011517074205_160x90.jpg "Epson Stylus Photo R3000")
Samsung launches three new dual-SIM...
How to - Multi-boot Android OS' on...
After BlackBerry thumb, medics worry about
iPad 3 to be announced on March 7, cites...
The Darkness II - Fear of the Dark
Resistance: Burning Skies dated
About Us | Site Profile | Tech2 Team | IBNLive News | IBNLive Hindi News | Cricket News | Indian Stock Market | Policy | T & C
Copyright © 2011, Tech2.com India - A Network 18 India Venture
