NEWS / WINDOWS

YouTube Signs Partnership With Warner Music

18 Sep, 2006, 11:00 am IST | by Reuters | Windows

Music videos from artists like Madonna, Red Hot Chili Peppers and Sean Paul will be legally available for the first time on YouTube, a popular online video sharing site, after signing its first commercial partnership with Warner Music Group.

YouTube, which has over 100 million video viewed everyday, and Warner Music, the world's fourth biggest record company, said on Monday that the pact would help Warner distribute music videos, behind-the-scenes footage, artist interviews and original programming. The companies said YouTube users would also be able to incorporate music from Warner's catalog into the videos they create and upload. Music videos belonging to Warner Music and other record companies are regularly uploaded to YouTube by its users but usually without permission from the labels. The partnership, which has been in discussions for months, was signed late on Sunday afternoon. It comes just days after Universal Music Group, which is owned by Vivendi, described YouTube and News Corp.'s social networking site MySpace of being 'copyright infringers' who he said owe the music industry "tens of millions of dollars." The strong language has prompted speculation that a lawsuit is imminent from Universal or some other owner of copyrighted material.

YouTube and Warner Music said the deal would enable both parties to generate and share revenue created by advertising, which will be featured around the videos. YouTube said it would use a new advanced content identification and royalty reporting system, set for release by the end of the year, to identify the music videos and help manage payment to the record labels. It said YouTube and Warner Music would share revenue from advertising on both music videos uploaded by the artist and user uploaded videos that incorporate audio and audiovisual works from Warner's catalog.

Last month, YouTube announced an advertising deal with Warner Music as the start-up's first partner for its new Brand Channel advertising to promote the new Paris Hilton album.

Tags: Warner Music Group , YouTube , Universal Music Group , MySpace

RELATED STORIES

LimeWire Pays $12 Million To Warner Music, $93 Million to go

LimeWire Pays $12 Million To Warner Music, $93 Million to go

No matter how hard you try and deny it, we’ve all downloaded something from LimeWire at some point in our lives and why not, it was one of the most popular P2P file sharing programs till last year, when it shut down due to a court order.

Warner Music's Ownership Changes Hands

YouTube Misses Deadline for Anti- Piracy Tool

EMI Music Agrees to Video Licensing Pact

YouTube launches a channel for Human Rights

Alternatives to Youtube catch on with mobile crowd

YouTube updates Shows page for Indian TV viewers

Flo Rida - Whistle [Official Video]

25 May, 2012, 01:30 am IST

Flo Rida - Whistle [Official Video]

Warner Music Group

08 May, 2012, 04:06 am IST

Warner Music Group

 

OPINIONS

Padmini Harchandrai

The latest "should they-shouldn't they" event with Facebook is the lift of the minimu...

MORE OPINIONS

Leaked Images, Availability, Pricing,
Specs, Pre-order

features

Top 5 free all-in-one messengers for Windows

Top 5 free all-in-one messengers for Windows

The number of instant messaging services have exploded, since the first...

By Rossi Fernandes

Project Darpan: Digitizing Indian local languages

Project Darpan: Digitizing Indian local languages

Compared to the relatively slow adoption rate of the traditional PC, that...

By Naina Khedekar

Top 10 tips for Internet Explorer 9

Top 10 tips for Internet Explorer 9

Microsoft’s browser Internet Explorer has been around a while and things

By Tech2

MORE FEATURES