Zebronics Makes PMPs For The Masses

Zebronics recently announced an aggressive marketing program that aims to bring its MP3 and Personal Media players to the grass-root level. Their going with the tag line - "Music for EVERY Pocket". Other than their existing players that include the Mupic, Alpha and Beta Zebronics has also just launched 2 more players – the UNO (1GB) and Gamma.

Shedding some light on the campaign MR Pradeep Doshi, Director Sales, TopNotch Infotronix (ZEBRONICS) said, "Everyone; rich or poor, big or small, has the right to good music, 'their' kind of music. So we are bringing in MP3 and PMP's to suit everyone's pocket, be it budget or expensive, big or small, tight or fat... we have music players for all kinds of people and their pockets."

As the closing statement, Mr. Doshi said, "If you don’t find a player that suits your pocket, let us know, we'll make sure that we have something that will suit your pocket."

The UNO is a 1 GB player made for the masses, available to the end consumer under Rs. 1000, not much information has been given with regards to the Gamma yet.