NEWS /
Hutch, Microsoft Offer Mobile Search Engine
31 Mar, 2007, 5:46 pm IST | by
Sharon Khare
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Telecom service provider Hutch and Microsoft have teamed up to offer Live Search for mobile to its customers. Live Search for mobile will now enable Hutch subscribers to search for content like Tones, Images, Videos and Games on PlanetHutch as well as information on the worldwide web. Harit Nagpal, Marketing Director, Hutch, said, "We have always believed in giving our customers services that help simplify their life. We have collaborated with various global service providers like Microsoft on an open access principle to help us achieve this objective. Starting with this initiative, Hutch will provide the entire Windows Live suite of services to its customers over a period of time." Jaspreet Bindra, Country Manager Microsoft Online Services Group, said, "This service is the first of its kind for mobile users in India, one that allows you to discover information or content at the press of a single button on your mobile phone. Discoverability will now become the 'killer' application on the mobile phone. With Live Search for mobile on your Hutch phone, the consumer is just one click away from his or her favorite content. This initiative with Hutch builds on our great existing relationship and commitment to helping consumers find the information they are looking when they're on the go." The Live Search for mobile box will be available on the PlanetHutch home page. A subscriber has to type in his search keyword in the box and click on the search button. If a subscriber wants to refine the search within a few defined categories, they can type in the search keyword in the box, select a category from Tones, Images, Videos, Games, World Wide Web and click on the search button. In this case, only the relevant content will be displayed. Microsoft powers Hutch's mobile portal ("PlanetHutch") and has built and manages Hutch's Fun Cards platform (prepaid card for downloading value added services for its customers). Microsoft and Hutch will be extending this alliance to allow advertisers and content partners to reach mobile customers with the broad availability of advertising opportunities in the Indian mobile market. Also included in the alliance are Windows Live services such as Windows Live Messenger, Windows Live Hotmail and Windows Live Spaces. Through these community driven services Hutch customers soon will be able to access their online world of relationships, information and interests from their Hutch phones. |
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