NEWS /

Philips, Swarovski Add The 'Bling' to Gadgets

23 Mar, 2007, 4:59 pm IST | by Priyanka Pradhan |

Philips has announced a new partnership with crystal and jewellery company Swarovski, in an attempt to fuse lifestyle, technology and fashion.

Philips and Swarovski have jointly designed and developed a range of new and unique products that aim to take technology to a new, fashionable level for women. The first fashionable innovations created by the two companies are the 'Active Crystals' range of products that include sound accessories and storage devices, due for a launch this summer.

Rudy Provoost, Chief Executive Officer, Philips Consumer Electronics said, "Philips alliance with Swarovski combines two distinct and strong brands in order to create a unique proposition for consumers. The outcome of the alliance is a range of products that go back to the essence of what many women are looking for- The fusion of functionality and fashion through a unique combination of technology and elegance. We are combining luxurious design with the practical, everyday benefits of consumer electronics, to complement Philips' brand promise, 'sense and simplicity', and Swarovski brand promise of 'Poetry and Precision'."

Targeted at fashion conscious women, the products aim to combine the technologies of both companies to create unique, high-end products with a luxurious look and feel. A limited collection will be available for a sneak preview at Colette, the concept store in Paris. The full Philips and Swarovski Active Crystals range will be commercially available in Europe, North America and Asia in department stores/consumer electronics retail and in the Swarovski stores as of August 2007.

Specific product details, pricing and availability will be announced over the coming months.

Tags: Philips , Swarovski , crystals , gadgets , technology , fashion , Active Crystals

RELATED STORIES

Philips 221P3LPYE 22-Inch Monitor

Philips 221P3LPYE 22-Inch Monitor

When one hears the name Philips, it is usually associated with audio-visual products like televisions and stereo systems. Their reach also extends to household products, lighting products, etc.

Philips Launches a New Range of LED Backlit and LCD Monitors

Slim 8X External DVD writer, by Lite-on

Philips Updates the GoGear Connect to Gingerbread

Smart TVs - What Are Your Options?

Philips 6000 Series 55-inch LED TV

Philips Cinema 21:9 3D TV - Wide Load

 

Leaked Images, Availability, Pricing,
Specs, Pre-order

Photos

High Court Order - Madras

High Court Order - Madras

17 May, 2012, 04:22 PM

2.3

Trials Evolution

Trials Evolution

12 May, 2012, 10:33 AM

Sniper Elite V2

Sniper Elite V2

09 May, 2012, 10:04 PM

3.6

MORE PHOTOS

OPINIONS

Padmini Harchandrai

The latest "should they-shouldn't they" event with Facebook is the lift of the minimu...

MORE OPINIONS

features

Portable Wi-Fi Drives for your smartphone

Portable Wi-Fi Drives for your smartphone

Fed up of the limited storage on your mobile device? Here are some devices

By Aaron Almeida

Top 5 potential Gmail alternatives

Top 5 potential Gmail alternatives

Google’s Gmail service is arguably the most advanced and feature-packed...

By Naina Khedekar

Five ways to beat the petrol hike

Five ways to beat the petrol hike

Petrol prices went up by a considerable amount post Wednesday, and this...

By Karan Shah

MORE FEATURES

On video: HTC One V

On video: HTC One V

18 May, 2012, 04:44 AM

4.5

On video: Cowon Z2 (16GB)

On video: Cowon Z2 (16GB)

15 May, 2012, 04:58 PM

2.3

On video: Samsung WB150F

On video: Samsung WB150F

08 May, 2012, 04:23 AM

5.0

MORE VIDEOS

776 views

1129 views

630 views

MORE WALLPAPERS