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South Korean housewives are defying the conventional image that one must be young and tech savvy to be a popular blogger. The growing number of so-called "wifeloggers" are becoming stars in their own right and making money from their online diaries. According to the National Internet Development Agency, while most South Korean bloggers are aged 20 to 29, housewives tend to use the Internet to search for cooking and educational tips and shopping bargains. Hyun Jin-Hee, 42, runs a cooking blog that usually attracts 20,000 visitors a day. She started blogging last year to collect information about how to cook for her two daughters who suffer from atopy, a skin disease. After she posted her own secret recipes for her daughter's meals, traffic to her site increased. "I've found that there are legions of housewives who snapped up every piece of recipe that I posted," Hyun said. Marketing executives are tapping into the powerful influence these wifeloggers wield and have invited some to lecture at workshops and are placing ads on their web sites. A kitchen manufacturer recently started to advertise on Hyun's blog. Although she declined to say how much money she earns from this, Hyun did divulge she was earning almost as much as an average salary at a company. Convex Oven, a local vendor for kitchenware appliances, shunned conventional mass media and successfully used a network of wifeloggers to promote its March launch of a mini oven. "We contacted a dozen wifeloggers and offered them free delivery of our mini ovens," said Kim Min-Ja, who heads the planning team at Convex Oven. After sampling the mini oven, wifeloggers posted a positive feedback on the product and Convex watched the buzz spread across blogs. "We are selling at least 5,000 units of mini ovens a month," said Kim. Moon Sung-Shill, 31, began blogging in 2004 to post her journals and pictures and evolved into cooking. Her web site now attracts 10,000 to 15,000 visitors a day as well as the interest of food distributors. Her popularity has earned her a new job. She now cooks dishes using products from companies, takes photos of the finished product and posts them on the company's web site as well as her own blog. Beside free food products, Moon also receives monthly pay from the companies. "I love what I am doing," said Moon, who sometimes appears on TV as a guest cook. She says her blogging job with the food companies earns her at least $5,376 a month. According to the LG Economic Research Institute, about 59 percent of South Korea's full-time housewives are Internet users. Of those, an estimated 280,000 are active bloggers. |
Tags: South Korea , Blogger , LG , journal , wifelogger , blogs , Internet
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