NEWS /
Warner Joins Joost in IPTV Programming
08 May, 2007, 3:39 pm IST | by
Priyanka Pradhan
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Internet television service (IPTV), Joost has announced that Warner Bros. Television Group (WBTVG) will offer WBTV: SCI-FI FIX and WBTV: Before They Were Mega Stars, to Joost on an exclusive basis. This marks the first time that WBTVG will launch Warner Bros branded programming services online. Both WBTV channels will launch on Joost this month. WBTV: SCI-FI FIX will feature shows like Adventures of Briscoe County, Aquaman, Babylon 5, Crusade, Human Target, Invasion, Max Headroom, My Favorite Martian, Prey, Time Trax and V. The WBTV: Before They Were Mega Stars channel will include shows from the past that feature celebrities including Brad Pitt, Kirsten Dunst, Samuel L. Jackson, Diane Keaton and Jack Nicholson who made guest appearances on shows like Growing Pains, Kung Fu, Sisters and Spenser: For Hire. Viewers will be able to find these guest appearances and more exclusively on Joost. Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition said, "As one of the premier television production studios, the fact that Warner Bros. has chosen to create its first online channels on the Joost platform shows that we are creating a unique, communal television experience for viewers where content owners can distribute professionally-produced programming with the quality and security they need. The program offering that Warner Bros. will showcase on Joost demonstrates the depth and breadth of our content from classic programs to current hits, from sitcoms and dramas to sci-fi and adventure, the Joost platform offers channels and programs that have broad appeal and are in high demand." Founded by Janus Friis and Niklas Zennström, Joost aims to Joost is the first online, global TV distribution platform, that aims to bring together advertisers, content owners and viewers in an interactive, community-driven environment. |
Tags: Joost , IPTV , Warner Bros , internet WBTV: SCI-FI FIX
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