| by Anuradha Shetty |
All that will change on January 16, 2013
The widely popular photo sharing app owned by Facebook has been a lot in the news lately. Yesterday was all about a new twist in the tale regarding the growing animosity between Instagram and Twitter. Reports surfaced stating that Twitter was to buy Instagram weeks before Facebook finally took over the photo-sharing app.
The New York Times reported that Twitter was in the midst of making a deal with Instagram to buy the company for $525 million in March. A few weeks later, news emerged that Facebook had finally sealed the deal with Instagram for $1 billion. The Times sources expressed shock at the fact that Twitter was not even allowed to bid a higher amount.
Unnamed sources told the Times that Instagram CEO Kevin Systrom agreed to a verbal offer of $525 million made by Twitter before calling the whole deal off and announcing that Instagram had decided to ‘remain independent’ on March 20. Therefore, it came as a bolt from the blue when less than three weeks later, Systrom signed a deal with Facebook. People familiar with the negotiations revealed that Twitter executives predictably felt that they had been left high and dry in the entire deal.
This comes as an addition to the already raging battle between Instagram and Twitter. Images from social photo sharing app Instagram have disappeared from Twitter as the developers of Instagram have turned off support for the micro-blogging site.
This new development took place in early December and when one went to view their images that had been uploaded on Twitter via Instagram, all they found was a link back to Instagram’s website. Instead of finding an image, users now see a white space where their photos previously appeared.
This move by Instagram had been said to be adopted so that users view the images on their dedicated website and not on Twitter. Instagram started rolling out Facebook-like profiles on the web in early November. The profiles are mainly modelled over the Facebook timeline, with cover photos and the profile picture feature looking identical. The cover photo though runs recent images almost like a slideshow. Users can heart an image or comment on it – these web profiles were something Instagram users had been waiting for.