Canon Announces New PowerShot - SX10 IS

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The new digital camera features a wide-angle (28 mm – 560 mm) 20x optical zoom lens, an Optical Image Stabilizer (OIS), Canon's new DIGIC 4 image processor and a smooth, curved grip that fits in the hand comfortably.

The 10 megapixel Canon PowerShot SX10 IS also features Genuine Canon Face Detection Technology, a 2.5-inch vari-angle LCD screen and MovieSnap mode for capturing high-resolution still images while shooting video. It offers consumers the ability to shoot VGA movies and can capture individual movies up to one hour or 4 GB per clip, while utilizing the new Voice Coil Motor (VCM), which enables faster focusing speed while reducing focusing noise.

"The PowerShot SX10 IS digital camera feature set has been enhanced to provide even greater zooming power and creative control, offering the photo enthusiast a compact camera at a price they will appreciate," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "With the ability to shoot in wide-angle, consumers no longer need to choose between getting their loved one or the background in the shot."

The SX10 IS comes equipped with 24 shooting modes, ranging from fully automatic to manual, and is easily accessible through an SLR-style mode dial located on top of the camera. While in manual shooting mode, a variety of settings can be selected through the screen, including Program AE, Shutter-speed priority AE, Aperture priority AE, Manual exposure and Custom mode.

A new feature made possible by the DIGIC 4 image processor is Servo AF, which is a form of continuous focus tracking for moving subjects. By pressing the shutter button half-way, the camera can track subject movement up to the instant of exposure, resulting in sharper photographs. Additionally, the processor's high ISO speed noise reduction processing has improved substantially to enable consumers to shoot high-quality images, even in extremely dark situations without the use of a flash. The new Intelligent Contrast Correction function automatically improves image quality in high-contrast shooting situations.

Improved features in the Genuine Canon Face Detection technology includes the ability to recognize human faces at most angles, while the Face Detection Self-Timer automatically takes a photo two seconds after a new face enters the scene.

Scheduled to be available in late October, the Canon PowerShot SX10 IS digital camera will have an estimated selling price of $399.99.

The SX10 will come bundled with four AA Alkaline batteries, a USB interface cable, an AV cable, a neck strap, lens cap, lens hood, Canon's software suite and a 1-year Canon U.S.A., Inc. limited warranty.