Canon Launches 35 New Products

Canon has launched 35 new state-of-the-art consumer digital imaging products to widen its product portfolio in India. This takes the total number of new products launched by the company in 2007 to 78.

Kensaku Konishi, President & CEO, Canon India said that, "Our products have always incorporated years of technology innovation by Canon. The products launched today present revolutionary ways for consumers to interact and enjoy their experiences with never before seen features and concepts. The stylish looks and the advanced technology of the products give them a distinctive edge in the marketplace."

At the launch Canon unveiled products from Canon's Imaging Communication Products division (ICP) and the Consumer System Products division (CSP). Products unveiled under the ICP division included 8 Digital Cameras, 6 Digital Video Camcorders, 2 Digital SLRs, 2 Professional lenses and 2 Compact Photo Printers while the products Unveiled under the CSP division include 4 inkjet printers, 9 All-in-one, 1 Laser printer and 1 Scanner.

The company plans to drive growth in 2008 by introducing a comprehensive range of advanced digital imaging products incorporating new technologies. Canon plans to strengthen retail footprints across the country by increasing the number of dealers and adding 6 exclusive Canon showrooms as well as presence across all prominent retail chains in the country.

The company is looking to strengthen the brand appeal using Sachin Tendulkar and rolling out new marketing campaigns customized for specific regions under the 'our city' campaign and focusing on increasing manpower and expanding the organization.

On the eve of the launch Alok Bharadwaj, Vice President, Canon India said, "2007 has been the best year for Canon with a growing growth rate of 38% and No. 1 position in Digital Cameras with 27.8% market share as per GFK and No. 1 in Digital Copiers segment with 27% market share by value as per IDC. We are growing faster than the industry and our focus is in nurturing new customer segments, adding new product categories and penetrating new geographies to establish stronger market leadership position."