Sony Launches the A700 D-SLR Camera

Sony is expanding its Alpha digital SLR system with the introduction of the D-SLR A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.

The new model features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class D-SLR cameras.

Like Sony’s mainstream D-SLR A100 model, the new A700 unit incorporates Super SteadyShot Inside image stabilization in the camera body and is compatible with most Minolta Maxxum mount lenses in addition to Sony lenses.

"Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700," said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "We also expect that this new camera will redefine the post-capture experience with HDMI output for high-quality playback of images on high-definition televisions."

The camera’s new 12.2-megapixel Exmor CMOS sensor conducts analog-to-digital (A/D) signal conversion and dual noise reduction right on the sensor itself. Noise reduction is applied to analog signals before A/D conversion and the resulting digital signals are then subject to a second round of noise reduction.

A newly developed, auto-focus system features 11 wide-area sensors, including a center dual cross sensor comprising two horizontal and two vertical line sensors for exceptional AF precision. An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision.

The A700 model features an HDMI output for connection to HDTV sets, putting a high-resolution spin on the conventional photo slideshow. When connected to an HD television, photos are optimized for viewing with the new "PhotoTV HD" mode.

The D-SLR A700 camera body, DT 16-105 mm lens, and DT 18-250 mm lens will be available for about $1,400, $580 and $550, respectively. The DSLR-A700K kit with an 18-70 mm lens will be available for about $1,500, and the D-SLR A700P kit with the 16-105 mm lens will be available for about $1,900. The camera body and D-SLR A700K kit will ship in October and the D-SLR A700P kit in November.

There is no news about the Indian launch and pricing yet.