Sony's "Alpha" Sub-Brand for its DSLRs
21 Apr, 2006, 11:53 am IST | by
Gagan Gupta
| 
| Sony has established a new brand name for its digital single lens reflex (D-SLR) cameras that will be launched worldwide this summer. Meaning “beginning” and “essential,” the symbol α (pronounced alpha) embodies the spirit of Sony's approach to the D-SLR market. Under this sub-brand, Sony will produce a complete camera system of accessories and lenses to enhance the enjoyment of photography. The Sony α mount system of cameras, lenses and accessories will integrate advanced electromechanical technologies that are key to D-SLR performance, the versatility of the well-established Maxxum lens mount system, and Sony's renown in imaging devices and technologies. “We are expanding our product portfolio to build upon our leadership position in the digital imaging business,” said James Neal, director of marketing for digital imaging products at Sony Electronics. More information is available about the new sub-brand at www.sony.com/dslr. [/TAGS] |
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