Dish TV aims at DTH portability with 'Dish Freedom'

Dish TV has launched a new device called the ‘Dish Freedom’. The conditional access module (CAM) device is targeted at those users who want to switch over from their existing DTH operator to Dish TV, without changing their set-top boxes. According to the company, the installation process is very easy. The users are just required  to plug in the device in the CI slot of the set-top box and they will immediately have access to all the Dish TV channels. But for this, a BIS compliant set-top box is required. The device is said to work with all kinds of DTH platforms right from MPEG2 to MPEG4.

 A new start?

Jawahar Goel, Managing Director of Dish TV India, said, “TRAI mandates interoperability in the DTH licencing norms and it is obligatory for all operators to offer interoperable set top boxes. Being the trend setters in the industry, we are proud to launch the country’s first CAM device that will be a momentous landmark in the Indian DTH chapter.” The device is priced at Rs. 990, which includes annual subscription of  Rs. 600 for Dish Freedom pack of 95 channels and services. Targeted at select consumers, we think there is very little chance for this product to boom in the initial stages, but at the given price all those users who are unsatisfied with their current DTH operators should definitely give it a try.