NEWS /
MS Announces Public Interest Games, Contest
12 Jun, 2007, 12:00 pm IST |
Priyanka Pradhan
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Microsoft and NGO, Games for Change (G4C), have collaborated to explore new ways that interactive gaming can impact social issues such as hunger, conflict, racism and environmental degradation. The news came at the 2007 Games for Change Festival held at Parsons the New School for Design. The collaboration represents the first time a major games publisher has put resources behind the new concept of 'public-interest' gaming. As part of the announcement, Microsoft outlined a new socially minded global gaming competition, Xbox 360 Games for Change Challenge, to drive awareness for games based on social themes. This worldwide competition, to be launched this summer in more than 100 countries, will challenge college students to come up with the best game based on the theme of global warming. Microsoft and Games for Change will award cash prizes to the best entries. In addition to the prize money, which can be applied to the winner's education, winners will receive an invitation to visit Microsoft to present their entry to the Microsoft games management team for possible inclusion as a download in the popular Xbox LIVE Arcade service. The first-place team or individual will also win the opportunity to become an apprentice at Microsoft's Interactive Entertainment Business as part of its internship program. The students will develop games based on global warming using Microsoft XNA Game Studio Express software. Suzanne Seggerman, co-founder and president of Games for Change said,"The current generation of gamers is among the most socially conscious in history. We know from experience that young people are looking for ways to help make the world a better place, and who better to support this effort than an industry leader like Microsoft?" More information about the Xbox 360 Games for Change Challenge is available here. |
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