NEWS /
No more E3?
31 Jul, 2006, 12:00 pm IST | by
Avinash Bali
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There's no doubt that the Electronic Entertainment Expo is one of the largest trade shows on the planet and if rumors are to be believed, it's this extravagance that may end up killing it. For those who're still wondering what E3 exactly is, allow me to educate you.
E3 is a gaming convention that takes place at the Las Angeles Convention Center every year in the third week of May. It's the perfect platform for most publishers and developers to showcase their products. Until last year, the highlight of this event was its drop dead gorgeous Booth Babes; oh and not to forget the stand-offs between Sony, Nintendo and Microsoft, all gunning for the top spot. Hype is the name of the game here people.
Anyway, all this is coming to an end if Gamespot.com is to be believed. It seems major publishers like EA feel this event is way to exorbitant to be beneficial in any way. Here's the lowdown from an industry insider, "Costs have been getting out of hand. We're talking double digit millions for some of us. But that's not just floorspace, of course -- it's build, parties, hotels, flights. Security, particularly, has become a massive cost."
Now don't get too disheartened, because this event was never open to the public in the first place and was way too crowded for its own good.
Nothings been made official as of now but Doug Lowenstein, the president of the Entertainment Software Association is expected to make some sort of official announcement within the next 48 hours.
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Tags: Electronic Entertainment Expo , LA Convention Center , Booth Babes , Sony , Microsoft , Nintendo , Entertainment Software Association
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