ICICI Allows Payment of Xbox 360 in EMIs
30 Nov, 2006, 7:00 pm IST | by
Sharon Khare
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Microsoft Entertainment & Devices Division have announced the launch of an easy-to-pay finance option through ICICI Bank credit card to enable consumers buy the Xbox 360 console. ICICI Bank Credit Card will provide an EMI option available to ICICI Bank Credit Card holders only, for the purchase of Microsoft Xbox 360 products at designated Microsoft dealers. Credit card holders will have to initially pay Rs. 899 and an EMI, to buy the console. Mohit Anand, country manager, Microsoft Entertainment and Devices Division, India said "As digital entertainment products emerge to be vital constituents of consumer lifestyles today, it is imperative to explore innovative finance options that help reduce the upfront purchase costs of these products and enable more and more consumers to leverage their benefits. In this context, the ICICI Bank credit card easy finance scheme launched today is geared to enable gamers to buy their Xbox 360 console at an exciting EMI option. Judging by the exceedingly high consumer anticipation around this announcement, we expect to evoke a phenomenal response." Sachin Khandelwal, general manager, Cards Product Group, ICICI Bank said "Bridging the gap between affordability and desirability calls for a need to use innovative methods to reach out to the masses across the country. With this new program, customers will have access to Microsoft Xbox 360 at an affordable cost. We are extremely excited to take forward this initiative with Microsoft that will help expand the entertainment industry." |
Tags: ICICI , Xbox 360 , Microsoft , EMI
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