3D Box Office Revenue More than Doubled in 2010
| by Padmini Harchandrai |
According to a study done by iSuppli, the global box-office revenue for 3D movies in 2010 more than doubled to $6.1 billion, up from $2.5 billion generated in 2009. The 3D format launched in 2005. The international market accounted for $3.9 billion, or 63.9 percent of the market, up from 53.8 percent in 2009. The rest of the 3D movie market, or 36.1 percent is represented by North America, including the United States and Canada. The surge in international 3D box office revenue was almost threefold, up from $1.4 billion in 2009, driven by a corresponding hike in investment of digital 3D technology by key international exhibitors, in tandem with the influx in new 3D movie releases.
3D surged in cinema last year
More than 30,000 3D screens now exist in the world as of June 2011, more than double the number at the same point last year; at least one in four of the world’s screens are now 3D-capable. The global market still is dominated by U.S. products, which accounted for more than 90 percent of revenues coming from international 3D screens.
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