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Apple, sensitive about protecting its own designs, has struck a deal to use Swiss railway operator SBB's trademark station clock design on iPads and iPhones. ![]() Apple and SBB reach an agreement
The cost of the licensing fee and further detail of the agreement will remain confidential. "It is a design icon that has obviously lost none of its appeal in the digital age," the SBB said. "Even now, it symbolises the innovation and reliability that are key qualities attributed to both SBB and Switzerland as a whole." Hilfiker designed the minimalist clock to help travellers check the time at a distance while hurrying to catch trains. In 1953, he added a red second hand in the shape of a railway guard's signalling disc, which pauses briefly at the top of each minute "to enable trains to depart punctually", as he put it. The Design Museum in London and the Museum of Modern Art in New York both included Hilfiker's clock among examples of outstanding 20th-century design. Apple won a sweeping legal victory in August when a U.S. jury found Samsung Electronics had copied critical features of the iPad and iPhone. Reuters |
Tags: Apple Inc , Apple clock , Apple clock design , Apple Swiss clock design , Apple Swiss railway operator , Apple SBB , Hans Hilfiker , Apple SBB clock design , Apple Swiss railway clock , Swiss railway clock , smartphones , tablets , iOS , iOS operating system , Design Museum London , Museum of Modern Art New York , Apple vs Samsung


















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