_icon_hdtv.gif){kind=icon}
For some Zynga games, mobile produces more revenues per user than Web: CEO
| 
|
Some of Zynga's most sophisticated games, including "FarmVille," generate greater revenue per user on smartphones than on Facebook's Web-based platform, the company's chief executive, Mark Pincus, said Wednesday. Some of Zynga's deeper-engagement games -- titles like "FarmVille" that falls into what the company calls its "invest-and-express" category -- successfully generate revenues from smartphone users because of their mobile format as well as gamers' demographics, Pincus said.  Farmville generates more revenue on smartphones
The company, which makes 92 percent of its income from games on Facebook, has made a major push in recent months to expand its mobile offerings and lessen its dependence on the world's largest social network. Pincus's comments provide a point of optimism for the company -- and a consumer Internet industry that has broadly struggled to squeeze revenues out of mobile users. Many companies serve ads to make money, but the smartphone screen offers a limited canvas to display ads. The smartphone format, however, benefits games like "FarmVille," because mobile users are more inclined to make in-game purchases, Pincus suggested. "The friction around spending -- the behavioral friction is much, much lower on mobile," he said. He also cited demographics as playing a role in the performance on mobile. "Smartphones are more concentrated in North America and Western Europe," he said. "Facebook is more evenly dispersed." But he acknowledged that some of Zynga's most popular mobile games, casual titles like "Draw Something" and "Words with Friends," do not "monetize as well as our high-engagement games." Pincus spent more than $180 million earlier this year to acquire the game studio behind "Draw Something," which began to wane in popularity after the deal. When Fortune Magazine writer Adam Lashinsky asked Pincus if he rejected the notion that the deal proved ill-advised in hindsight, Pincus demurred. "It's too early to call it after one quarter," Pincus said. |
Tags: Zynga games , Zynga smartphone games , Zynga smartphone games profitable , Zynga Famville , Zynga Facebook
reddit
Mixx
Facebook
Twitter
Digg
delicious
MySpace
SPOTLIGHT
HTC One production capacity improving,...
18 May, 2013, 04:38 PM
LinkedIn bans prostitutes and escorts from...
18 May, 2013, 05:10 PM
6 Things to look for when buying a...
18 May, 2013, 01:07 PM
Is Samsung 'mentally enslaving' Indian smartphone buyers...
17 May, 2013, 07:51 PM IST
Your Aadhaar card hasn’t reached you yet? Download e-Aadhaar
17 May, 2013, 01:09 PM IST
tech2 live: The latest from Google I/O 2013
16 May, 2013, 01:56 PM IST
MouthShut.com petitions SC to protect freedom of expression and quash
09 May, 2013, 07:01 PM IST
No arrests over objectionable posts on social sites without senior...
16 May, 2013, 03:17 PM IST
Flickr update may be unveiled at May 20 event
18 May, 2013, 01:46 PM
iTunes security loophole lets users download Daft Punk stream for free
18 May, 2013, 01:09 PM
Microsoft shows Internet Explorer can be cool using Vine
18 May, 2013, 11:27 AM
Your Aadhaar card hasn’t reached you yet? Download e-Aadhaar
To avoid all the hassle and with a view to make it convenient for...
We have 5 tech gift ideas that will help you find a gift that will...
5 Websites to create custom t-shirts
_031812473474_160x90.jpg "5 Websites to create custom t-shirts")
If you are bored of wearing the run-of-the-mill t-shirts, then you can...
01 Nov, 2012, 10:05 AM IST
7.0
Wearable displays look super cool in sci-fi movies, but have failed to make a commercial success till now. Almost every year, we see prototypes shown off at exhibitions like CES...
Sony launches BDV-N990W 3D Blu-ray home theater system
Nickson Bedeware
Sun May 19, 05:08:42
Temple Run 2 update brings new terrain, two new ways to die
Debasish Samal
Sun May 19, 00:25:12
Samsung Galaxy S4 vs HTC One vs Nokia Lumia 920: Camera shootout
Irsan Suryadi Saputra
Sun May 19, 00:13:49
HTC One production capacity improving,...
ZTE introduces Intel-powered Grand X2 In...
Microsoft reportedly launching 7.9-inch...
HP unveils SlateBook x2 convertible...
Adult video streaming service SugarDVD...
Metal Gear Rising: Revengeance will be...
About Us | Site Profile | IBNLive News | IBNLive Hindi News | Cricket News | Indian Stock Market | Policy | T & C
Copyright © 2011, Tech2.com India - A Network 18 India Venture
Live TV | FEEDBACK | RSS | Latest Movie Songs | Play Online Games | Business Technology News & Videos | MTV India | IPL t20
