IDF 2012: Intel wants you to call new CPUs ‘4th generation Intel Core', not 'Haswell'
|
by Ramkumar Iyer
|
|
Intel is focusing on branding its upcoming family of CPUs more as ‘4th generation Intel Core' processors than as ‘Haswell’ processors before it is launched. It seems to have come to the company’s notice that since codenames such as “Sandy Bridge,” “Ivy Bridge” and “Haswell” are usually easier to use than the official product names in casual discussion and descriptions, they are easily confused with regard to the actual name of the products. Intel is looking to rectify this for its next line of processors, and as a result, we’re going to see/hear a lot less about ‘Haswell’ processors and more about ‘4th generation Intel Core’ processors, even though the products won’t launch until the second half of 2013. ![]() It's '4th generation Core'! NOT 'Haswell'!
“No one can go to a store and buy a ‘Haswell‘ system,” said Brian Fravel, who oversees Intel’s global brand strategy. “The easy thing is to use ‘Haswell’ and build equity in the codename instead of the product name. But there’s a problem with that,” he said. “When we launched ’3rd generation Core,’ Walt Mossberg said people should buy an ‘Ivy Bridge’ processor. The endorsement was great, but from a brand perspective, that wasn’t helping us at all. No one can buy an ‘Ivy Bridge’ computer.” |
Tags: Intel Developers Forum 2012 , IDF 2012 , IDF , Intel Developers Forum 2012 San Francisco , Intel , branding , 4th generation Intel Core , Haswell , codenames , Sandy Bridge , Ivy Bridge , new family CPUs , Intel 4th generation Intel Core CPUs , Intel 4th generation Intel Core availability , 4th generation Intel Core launch , 4th generation Intel Core price , 4th generation Intel Core India
SPOTLIGHT
YouTube turns eight, has more than 100...
20 May, 2013, 08:50 AM
Soon, your hand can be your smartphone!
20 May, 2013, 10:05 AM
The Clash of the Gaming Headsets
20 May, 2013, 08:44 AM
Is Samsung 'mentally enslaving' Indian smartphone buyers...
17 May, 2013, 07:51 PM IST
Your Aadhaar card hasn’t reached you yet? Download e-Aadhaar
17 May, 2013, 01:09 PM IST
tech2 live: The latest from Google I/O 2013
16 May, 2013, 01:56 PM IST
MouthShut.com petitions SC to protect freedom of expression and quash
09 May, 2013, 07:01 PM IST
No arrests over objectionable posts on social sites without senior...
16 May, 2013, 03:17 PM IST
Yahoo buys Tumblr for $1.1 billion after board approves deal
20 May, 2013, 09:25 AM
2 men arrested in killing over iPad in Las Vegas
20 May, 2013, 08:18 AM
Silicon Valley-area hub becomes factory town
20 May, 2013, 08:08 AM
Your Aadhaar card hasn’t reached you yet? Download e-Aadhaar
To avoid all the hassle and with a view to make it convenient for...
We have 5 tech gift ideas that will help you find a gift that will...
5 Websites to create custom t-shirts
If you are bored of wearing the run-of-the-mill t-shirts, then you can...
The Asus Fonepad or the Nexus 7, which one to buy?
Vikram Verma
Mon May 20, 09:56:29
Smartphone launches this week: May 13-17
Tushar Mutneja
Mon May 20, 03:25:55
A new and improved Itsdagram returns to Windows Phone Store
Alim Aslam
Mon May 20, 01:10:17
Soon, your hand can be your smartphone!
Samsung Galaxy S4 Active specs leaked in...
World's first 8-inch Windows 8 tablet
Microsoft reportedly launching 7.9-inch...
Activision releases new Call of Duty:...
Next-gen Xbox more than a console for...


















reddit

Mixx
Facebook
Twitter
Digg
delicious
MySpace



















