The wind of change is blowing at the Emmy awards ceremony and Internet streaming media service Netflix is at the helm of it. The online-only show by Netflix, House of Cards, received nine Emmy nominations and has won three awards at the ceremony today.
Netflix has become the first company to win an Emmy for a show that is completely online, with no television presence whatsoever. Netflix was nominated for 14 awards in all, nine of which were for House of Cards and three were for the Netflix-only fourth season of Arrested Development.
Emmy nod for the Netflix series
House of Cards director, David Fincher, took home the best directing in a drama series award and the show was honoured with two “creative” Emmys for outstanding casting and outstanding cinematography too. The wins have boosted Netflix’s morale even as the company has promised to aggressively push to make original programmes in the near future.
The company has managed to rack up wins against the big-wigs of cable, including HBO, Showtime and ABC. House of Cards was up against the cable stalwarts like Breaking Bad, Game of Thrones, Homeland and more. With online-only shows finally getting the nod by the Emmys, it could signal a huge change in programming for many other online-streaming companies.
The Verge draws parallels of the win with the time when The Sopranos won its first Emmy 15 years ago. It was the first cable series to register a win at the prestigious awards ceremony that was till then dominated by shows that were the best in broadcast TV. After the era of cable domination, it looks like it’s going to be online-only shows that will ring in the future.