Hitachi GST Launches Lifestudio Drive Family

Hitachi launched the Hitachi LifeStudio external hard drive family in India. The LifeStudio family, offered in both portable and desktop models, creates a solution that pulls in, organizes and protects consumers’ stored digital content – photos, videos, music and documents – and unifies them with online digital content from social networks such as Facebook and photo sites such as Flickr and Picasa Web Albums.  These digital memories are laid out on a 3D visual wall creating a comprehensive and organized catalog of the user’s digital life. Consumers receive the benefits of both local and cloud backup within one single application, making it easy to view, download, and share protected cloud content from any web browser, anywhere.

Hitachi LifeStudio drive is the first to provide local and online cloud backup integrated into one single solution, within one install process. The LifeStudio application gives users multiple ways to easily protect their digital content on site or in the cloud. Every customer receives 3GB of online storage for free and for more storage there is an option to upgrade to a quarter of a terabyte (250GB) for only US$49 per year, which includes multiple computer protection. 

Hitachi Backup comes with default options that cover virtually every Mac or PC users’ backup needs. When using Hitachi’s cloud service, all content is stored in its natural format (no proprietary formatting), so files are protected and easy to view, download and share from any web browser, anywhere, even from an iPhone and iPad Backup runs every 30 minutes or can be scheduled at one’s convenience.

The patent-pending design of the LifeStudio Plus family provides the ultimate in flexibility with an integrated 4GB USB key, which provides a quick way to sync important files and folders for grab n’ go ease.

With the LifeStudio Plus family, the drive’s content management software allows you to select specific files or folders to sync to the USB key.  As a result, users can simply remove the key and take what they need, while leaving the rest of their content safely stored at home. On return, the key docks on the drive to automatically sync everything back together.

Designed for both Mac and PC users, the LifeStudio USB 2.0 external drive family comes in both mobile and desktop solutions.  Each comes preloaded with the Hitachi LifeStudio content management app and Hitachi Backup software.  Hitachi LifeStudio external drives will be available at large format retail stores and Hitachi GST distribution channels in end-September 2010.