CES 09: Sony Brings Interactive Entertainment Directly to TV

Sony has announced the new networked BRAVIA LCD HDTV models with Internet applications called “widgets” that deliver real-time information, as well as streaming video capability via integrated BRAVIA Internet Video Link capability.

Sony’s new XBR9 and Z-series models feature an Ethernet connection, allowing the sets to directly access Sony BRAVIA Internet Video content using an existing broadband connection. The service offers one of the largest selections of free and premium movies, TV shows, sports, music and more from an array of partners like Amazon Video on Demand, YouTube, Yahoo!, Slacker and others.

“Internet-based content is driving the evolution of home entertainment,” said Randy Waynick, senior vice president of Sony Electronics’ Home Products Division.  “Our new networked BRAVIA models deliver streaming videos, access to digital files, and real-time information that transforms the television into a true multimedia hub.”