Sony has announced new Bravia HDTV line-up for 2013. The TVs are following the Ultra HD trend and according to the company, the pricing of the TVs is aimed at putting 4K TVs within reach of a wider audience. There are also LED TVs that offer features like Wi-Fi and NFC.
Sony's 4K LED TV line-up now includes 65-inch and 55-inch screen sizes in the X900A series. The W and R series of HD LED TVs are also being showcased at the ongoing CES.
The new TV in Sony's X900A series of Ultra HDTVs
"The 2013 BRAVIA line continues our acclaimed commitment to delivering the best picture quality at every model segment and with two new sizes, the amazing 4K TV experience will now be within reach of many more consumers," said Mike Lucas, Senior Vice President of Sony Electronics' Home Division. "The 84-inch XBR 4K LED TV is an impressive sight and a status symbol for sure, but these new sizes mean that the beauty of Sony 4K can be experienced in any home environment – at a cost that is right around that of a premium HD TV."
The XBR-X900A series of Ultra HDTVs feature new technologies, such as the 4K X-Reality PRO picture engine that reduces visual noise and corrects image shapes. There is also the Triluminos Display LED baclighting that gives better colour. By integrating QD Vision's Color IQ optical component with Sony's unique display technologies, these televisions achieve significantly wider color gamut
The X series of 4K LED TVs will be available in spring 2013 at Sony Stores and select electronics retailers nationwide. Also available in spring will be a line-up of Mastered in 4K Blu-ray discs from Sony Pictures' Colorworks Studio. The first titles to be available include The Amazing Spider-Man, The Karate Kid and Taxi Driver.
Sony is also introducing two new series of LED TVs, which are also set to come out during spring this year. The W Series of LED Bravia TVs includes the KDL-W650A, KDL-W802A and KDL-W900A. All models are Wi-Fi enabled, with the W900A TV incorporating NFC features of the X- series, Triluminos display, X-Reality PRO picture engine and active 3D capability.
The R series Bravia LED HDTV line-up includes the KDL-R550A LED HDTV, the KDL-R520A TV, the KDL-40R450A and the KDL-32R400A.