NEWS / HDTVS

Sony CEO says aims to expand TV sales from 2014

| HDTVs

Sony, which has spent several years shrinking its television unit, plans to expand sales from next year once the business has stopped losing money, chief executive Kazuo Hirai said on Thursday.

"After ending losses we want to focus at growing sales in the emerging economies," Hirai told a press roundtable at Sony's headquarters in Tokyo.

The Sony Ultra HD TV

Sony will be expanding TV sales in 2013

 


Sony and other Japanese makers have been hurt badly by competition from foreign rivals lead by Korea's Samsung Electronics, forcing them to halt output of unprofitable models and trim costs in a bid to compete.

Japan's share of the world's flat panel TV market this year likely shrank to 31 percent compared with 41 percent in 2010, according to the Japan Electronics and Information Technology Industries Association.

Hirai last year said the maker of Bravia televisions is doubling down on consumer electronics, with a focus on mobile phones and tablets, cameras and gaming rather than TVs.

Reuters

Tags: Sony Bravia , Sony , Sony HDTV , Sony Bravia HDTV , Sony TV , Sony TV Sales , Sony HDTV Sales , Sony Bravia Sales , Sony Bravia HDTV Sales , Sony Profits , Samsung , Samsung HDTV , Samsung TV , Samsung TV Sales , Samsung HDTV Sales

 


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