Sennheiser India turns 5
| by Naina Khedekar |
Sennheiser celebrate their five years in India today, and were at an event held in Mumbai, whilst introducing their new wireless XS series at the Palm Expo and partnership with L-Acoustics for distribution in India. The occasion was graced by the presence of Ms.Sharmila Sahai, Managing Director at Sennheiser India and Daniel Sennheizer, the third generation of the family owned company. Also present was Suleman Merchant, who along with Daniel unveiled their book showcasing the journey of the company. Sharmila Sahai chirped how the company set its foot in the Indian terrain, beginning with nine employees and the number has now increased to 40.
We got a chance to interact with Daniel Sennheiser who said that they haven’t entered India for experimenting, but are here to stay and wants to know the needs of consumers and offer local support. On asking about if India is ready for high-end, high-fidelity devices like HD-800, he instantly agrees saying that India is very much ready for high-end products. He adds that they have a spread of products catering to different budget, and they do have a segment looking for high-end Sennheiser products in India. Talking about the revenue, he says that the Sennheiser India revenue is equally split between its professional and consumer products, and there is no specific product that he would want to point out to. But he adds that professionals are well acquainted with Sennheiser as a brand and the company is building trust with the non-professional consumer segment.
Daniel Sennheiser at Mumbai
Tags: Sennheiser headphones , Daniel Sennheiser , Daniel sennheiser India , Daniel sennheiser 5 years india , senneheiser five years india , palm expo , xs wireless system , xs wireless system india , sennheizer headphones market india
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