Google Releases First Zeitgeist for India
18 Dec, 2007, 1:25 pm IST |
tech2 News Staff
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Google has released their first ever annual Google Zeitgeist report for India. Zeitgeist means "spirit of the times" and, because people use Google to search for what's new and interesting, these queries, when seen in volume, tend to be a good reflection of what's on everybody's minds. The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fast-rising search queries submitted to Google by Indian users. In compiling the 2007 year-end Zeitgeist, Google studied the aggregation of search queries people from India conducted on their search engine. The search giant maintains that no individual searcher's information was part of this analysis. For the 2007 Google Zeitgeist list for India, Google looked at thousands of 2007's most popular searches, and ranked them based on how much their popularity increased compared to 2006. The category-based lists on the following pages on Bollywood celebrities, movies, holiday destinations etc. are the absolute most frequent searches in those categories. |
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