|
But in the age of Google Inc.'s YouTube, MSN and Control Room realize providing technology that helps friends share clips of their favorite Live Earth moments on other sites will be even more important than the live event. "When you think about the control we've given the user, you could put together your own Live Earth show after the event," said Joanne Bradford, chief media officer at MSN. Organizers expect more than 80 percent of the viewership will be on-demand in the days following the July 7 event. The live music performances by stars like the Police and Red Hot Chili Peppers, as well as 60 original short films, will be edited into short clips by Control Room for easy sharing. For example, a user could add a video clip of Madonna performing her specially penned song 'Hey You' to a blog or social network page and add a feature allowing visitors to buy a download with proceeds going to an environmental cause. That flexibility has become possible with the artists agreeing to give up their rights without charge for the cause. Though details are still being finalized, Wall expects Live Earth to have rights to show the clips for months afterwards. Media experts say over-restrictive limitations over broadcast rights on on-demand viewing are fast becoming a thing of the past, particularly for an event which is trying to make a difference by getting in front of many eyeballs as possible. Paul Levinson, professor of communication and media studies at New York's Fordham University, says video clips will show up eventually on YouTube or elsewhere outside of MSN, so it makes more sense to enable video sharing. "The idea that any organization can keep something in popular culture to itself is 19th Century thinking," he said. |
Dell Latitude 10, first Windows 8 tablet shows up
Microsoft's programme to incubate 10 Indian start-ups in cloud computing
Giant radio telescope gets split location
Asus Eee Pad Transformer Prime TF201 Review
Top 5 potential Gmail alternatives
Yahoo! Axis reportedly slowing down IE9
The latest "should they-shouldn't they" event with Facebook is the lift of the minimu...
Leaked Images, Availability, Pricing,
Specs, Pre-order
Top 5 free all-in-one messengers for Windows
The number of instant messaging services have exploded, since the first...
Project Darpan: Digitizing Indian local languages
Compared to the relatively slow adoption rate of the traditional PC, that...
Top 10 tips for Internet Explorer 9
Microsoft’s browser Internet Explorer has been around a while and things
By Tech2

Portable Wi-Fi Drives for your smartphone
Ritwick Halder
Sat May 26, 20:46:06
Exploring Apps Store: Apps for the Samsung Galaxy Note
Andi Braime
Sat May 26, 20:00:23
Exploring Apps Store: Apps for the Samsung Galaxy Note
Andi Braime
Sat May 26, 19:59:32
Sony to roll-out ICS update next week,...
BlackBerry Curve 9320 announced in India...
Microsoft VP talks about Ballmer's...
Cisco won't invest in their Android...

















Mixx
Facebook
Twitter
Digg
delicious
reddit
MySpace
StumbleUpon
LinkedIn



























































_011517074205_160x90.jpg)















