AOL Launches Men's Lifestyle Portal in India
05 Jun, 2008, 1:08 pm IST |
tech2 News Staff
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AOL has announced the international expansion of its men's lifestyle site, Asylum, with launches in Australia, India, Italy and the UK. Asylum.com was launched in the U.S. in December and AOL plans to launch it in more countries by the year's end. "Based on the successful launch of Asylum in the U.S., we are actively growing this brand internationally," said Asylum Managing Director Jared Willig. "We're confident that Asylum's unique editorial voice, which provides an irreverent look at all things that matter to guys, will resonate with a worldwide audience." Each international site has an editorial team based in the territory that creates local content as well as syndicates content from the U.S. and the other Asylum sites. In addition, standard and customized local advertising packages are available. From longer editorial features to quick-content bites, Asylum caters to men's key lifestyle interests in a range of formats, including interactive features, editorial pieces, multimedia and video. |
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