BBC Signs Deal to Let YouTube Air Shows
02 Mar, 2007, 7:36 pm IST | by
Sharon Khare
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The British Broadcasting Corp. said Friday it has signed a deal with Google Inc.'s YouTube that will allow the popular Web site to show excerpts of the broadcaster's news and entertainment programs. The BBC said it will offer two branded ''channels'' on YouTube, the video-sharing Web site bought by Google in 2006. Under the deal, YouTube will create a channel called ''BBC Worldwide'' to show clips from hit BBC programs including motor show ''Top Gear,'' spy drama ''Spooks'' and the nature documentaries presented by David Attenborough. It will also create a channel to be called ''BBC World,'' which will show news clips from the BBC's commercially operated international news channel of the same name. BBC Director General Mark Thompson said that YouTube was ''a key gateway through which to engage new audiences in the U.K. and abroad.'' YouTube Chief Executive Officer Chad Hurley said he hoped the deal would ''open up an entirely new audience for content.'' |
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