Updated 15 Feb, 2012, 11:17 am IST

India's Largest 'Mandi' to go Online

30 Oct, 2006, 11:00 am IST | IANS |

Azadpur Mandi, one of the largest fruit and vegetable wholesale markets in Asia, is soon to go online to modernise its working and bring in greater transparency in trade transactions.

Birlasoft, the IT division of the C.K. Birla Group, has completed the computerisation of the market whose operations are spread over an area of 90 acres in the capital's northern and southern regions.

The company was awarded the Rs 15 million contract of computerising the market by the Agricultural Produce Market Committee, Azadpur, in June.

Out of the Rs 15 million, Rs 10 million was spent on creating the software—the Integrated Mandi Management System—and the remaining Rs 5 million on its maintenance for three years.

"The Delhi Agricultural Marketing Board will put in Rs 30-40 million during the first phase of automation, which would include investment in application software, hardware, networking and middleware," Birlasoft's general manager Pawan Mehra told IANS.

On Jan 7, 2004, the Azadpur Mandi was declared a market of national importance and it is now a countrywide distribution centre where 4.5 million tonnes of fruit and vegetables are transacted every year.

The main objectives for the computerisation of the market are reforming the administration of such a vast and widespread marketplace, reduction in manual labour and improving revenue generation.

"The computerisation of the Azadpur Mandi will be helpful as well as beneficial in many ways for the agriculturalists, traders and consumers across the country as Delhi is a major trading hub for all sorts of agricultural produce," said P.K. Chakraborty, senior marketing officer with the Directorate of Agricultural Marketing.

"With the help of an e-trading system, the process of auctioning of the produce will be streamlined as bidders will be able to bid from anywhere now. Not only that, it will also help in forward and backward linkages of the produce," he added.

"The use of IT ensures an efficient, speedy and transparent process for disseminating information to the common man and other stakeholders," said Birlasoft CEO Kamal Mansharamani.

"E-governance, if sincerely pursued, can facilitate emergence of out-of-box ideas and virtually revolutionise the government's administration," he added.

This will also check corrupt retail practices like the creation of artificial scarcity of a commodity to hike its price.

"With an increase in transactions, operational needs at the mandis (marketplaces) are becoming more and more complex. Higher efficiency, greater convenience and better returns are therefore required, for which e-governance is a necessary tool," added Mehra.

"The traders as well as the consumers will now be aware of how much stock is coming and at what price, thereby checking the malpractices of artificial scarcity and selling commodities at steep prices by retailers as everything will now go online," said Chakraborty.

The market is going to be fully computerised by early 2007 and the firm is executing a similar project for 82 other markets under the Uttar Pradesh Agriculture Marketing Board.

"India is an agricultural country but today the world knows India by its IT skills, which should also be used for the enhancement of agriculture", said Chakraborty.

Tags: e-trading system