Microsoft Launches 3D Mapping Service
07 Nov, 2006, 12:50 pm IST | by
Priyanka Pradhan
| 
Microsoft has announced a new online mapping service, Virtual Earth 3D, integrated with Live Search, to allow users to search, browse and explore with a 3 Dimensional view. Microsoft has applied a new technology to compile photographic images of cities and terrain to generate textured and photorealistic 3-D models for more accuracy. Microsoft's Live Search now has a new Map tab which users can click on, to get search results in a map context. This feature gives the users an option of exploring areas using two-dimensional views (aerial and bird's-eye) or three dimensional models with Virtual Earth 3D. Moreover, Advertisements on Live Search will also be available in the Virtual Earth 3D view, created by using a combination of technologies from Virtual Earth, Massive Inc. technology, and the advertising platform from Microsoft Digital Advertising Solutions. Bill Gates, chairman of Microsoft said, "By helping people visualize information in far more useful and intuitive ways, Virtual Earth 3D takes search to an entirely new level. The immersive 3-D experience provides a more powerful and engaging interface that delivers better experiences not only for consumers, but also for developers and advertisers." Terrain imagery in 3-D is available globally, and Microsoft expects to offer 3-D imagery in major cities of the world. However, the new 3D models initially available are for 15 U.S. cities including San Francisco, San Jose, Seattle, Boston, Philadelphia, Los Angeles, Las Vegas, Detroit, Phoenix, Houston, Baltimore, Atlanta, Denver, Dallas and Fort Worth. The mapping feature is aimed at aiding other features of Live Search such as access to real-time traffic information in select major U.S. cities and other local information. |
Tags: Microsoft , MSN , Live Search , Virtual Earth 3D , Massive Inc. technology , Microsoft Digital Advertising Solutions
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