Microsoft Powers Search on Sprint Mobile
17 Nov, 2006, 4:00 pm IST |
Priyanka Pradhan
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Microsoft and Sprint have collaborated to develop and deliver new services for Sprint's business and consumer customers. The partnership offers Sprint customers, the ability to use Windows Live Search for Mobile, on their wireless phones, and search location-based content via the internet. The deal will also offer Sprint's catalog of ring tones, games, screen savers and related services on mobile phones. The new Sprint mobile search service aims to provide access to relevant online content associated with a given keyword or phrase. The service is immediately available at no additional cost to Sprint PCS Vision and Sprint Power Vision subscribers on all currently available data-capable phones, along with many popular older models. Steve Berkowitz, senior vice president of the Online Services Group at Microsoft said, "In recent years the search box has fundamentally changed the way people interact with the Internet, but we have only just begun to scratch the surface for what search and live Internet services can do in the mobile space. Today's announcement is a positive step forward in enhancing the mobile search experience for consumers and advertisers alike, by putting locally relevant information in the hands of consumers. And with Sprint's strong history of enabling Internet services on phones and Microsoft's expertise in delivering software plus services, we are excited about the opportunities this alliance can bring to further promote live services across devices that help people get the information they want, when they want it, where they are." The location-based offering by Sprint and Microsoft requires users to input their location by entering their ZIP code, address, or city and state. More versions of the service are planned to enable consumers to give permission to automatically locate them and show the nearest businesses that match their search, in the near future. |
Tags: Microsoft , Sprint Mobile , Windows Live Search , MSN
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