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The online hangout MySpace is revamping its site to draw more members and help them better engage with one another. Search capabilities are being improved, for instance, with results on other users, music, video, the general MySpace site and the Web at large sorted into separate tabs. The most relevant tab will be automatically highlighted, and searches on other users will include the ability to filter by location, gender or age and invite them to be friends. The News Corp.-owned social-networking site also is updating its profile editor to make customization easier, while a new navigation bar provides easy access to messaging, friends and other community features from wherever users are, not just on the home page. Tom Anderson, MySpace's co-founder and president, said the changes are part of an ongoing effort to shatter any perception that the site is only for teens and young adults. That meant finding ways to make it easier for the average Internet user to customize their personal profiles and find features like classifieds that might have gotten lost in the clutter. "We felt like we reached a point where MySpace in its original incarnation had peaked in a way," Anderson said in an interview. "We were wondering how we can expand our market and appeal to new people. We looked at some of the reasons why someone might not use MySpace." MySpace also plans to reduce the number of ads displayed in hopes of letting the higher-priced premium placements stand out. The new features will begin to appear on MySpace Wednesday. MySpace's leading rival, Facebook, also is undergoing a redesign. |
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