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The tourism ministry Monday launched itself as a Brand Channel on YouTube and its 'Incredible India' promotional videos will now be available on the popular video sharing website. The initiative will help promote tourism by showcasing India's cultural and heritage wonders to a worldwide audience on the Internet at www.youtube.com/India. "The Incredible India campaign is well recognized all over the world and efforts are being made to maximise our reach. We have to show the world the progress India has made since its independence 60 years ago. Using YouTube website for promotion of Incredible India campaign is an effort in that direction," said Shilabhadra Banerjee, secretary, tourism ministry. This website on YouTube will enable people across the world to experience and engage with the marvels of India through the power of video. Currently there are 18 films/videos uploaded on the site. YouTube is a leading site where people watch and share videos through the web. It has about 48 million users in the US alone and is the eighth most visited website in the world. |
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